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This web page kdpoolscapes.com has the following on the web page, "Theres no doubt the addition of an inground pool will enhance your lifestyle - but shouldnt it also enhance the value of your property? Our focus at KD Poolscapes is to help create a lifetime of memories for you, your family, and your friends." We saw that the webpage also said " With the philosophy of ONE." The header had KD Poolscapes as the highest ranking optimized keyword. It is followed by Pool Builder, Racine, and Milwaukee which isn't as ranked as highly as KD Poolscapes. The next words kdpoolscapes.com used was Inground Pools. Custom Pools was included but might not be seen by search engines.